How to Choose a REALTOR®: What Actually Matters

By Laura DiBiase, Managing Broker 

Choosing the right REALTOR® is an exciting first step in your real estate journey. With so many real estate agents out there, it’s important to understand what to look for —especially if you’re buying or selling in a competitive market like Burlington or Hamilton. As a Managing Broker, I work closely with dedicated, full-time Sales Representatives who go above and beyond for their clients and I’ve seen what truly makes them stand out. If you’re getting ready to buy or sell, these are the essential qualities to look for when choosing the right REALTOR® who will lead you with confidence and deliver the exceptional service you deserve.

What to Look for in a REALTOR®: 8 Key Traits That Matter

1. Local Market Knowledge

A great REALTOR® knows more than just what’s for sale, they understand neighbourhood trends, pricing strategies, school zones, walkability scores and what’s coming soon to the community. Their advice will be rooted in experience, not just statistics.

2. Clear & Consistent Communication

Real estate is a fast-paced industry. You want an agent who will keep you informed, answer your questions clearly, and proactively communicate.

3. Trust, Integrity & Professionalism

Trust is everything when it comes to choosing the right REALTOR®. You want someone who is honest, dependable, and committed to doing what’s best for you, not just interested in closing a deal.   A true professional will be transparent throughout the process, explain your options clearly and without pressure, and act as a reliable advocate for your goals every step of the way.

4. Negotiation Skills That Protect Your Bottom Line

The ability to negotiate can make a significant financial difference. A Sales Representative who is a skilled negotiator will help you get the best price, whether you’re buying or selling, and protect your position in multiple-offer situations.

5. A Strong Support System

The best REALTORS® don’t work alone. They have a network of supporters, including trusted mortgage specialists, home inspectors, lawyers, stagers, photographers, and a brokerage that backs them with education, mentorship, guidance, and tools. This team approach ensures every detail is covered.

6. Marketing That Sells

Especially for sellers, marketing matters. From professional photography and staging, to online presence and social media strategy, ask agents how your property will be showcased and what makes their approach successful.

7. Proven Track Record: Client Reviews and Referrals

Past client experiences are a window into what you can expect. Ask to see testimonials or speak to former clients about how the process went and whether they would work with the REALTOR® again.

8. Commitment to Real Estate as a Career

Is real estate their full-time profession? Full-time REALTORS® have stronger networks, more up-to-date knowledge, and greater availability, especially in a competitive market.

Final Thoughts

Choosing the right REALTOR® doesn’t have to feel overwhelming. With the right support, it can be a smooth and empowering experience. Take your time, ask plenty of questions, and trust your instincts. The right REALTOR® will be more than just a transaction partner, they’ll be a trusted advocate through one of life’s most exciting milestones.

A great place to start your search is by asking friends and family about their past experiences. Personal recommendations can offer valuable insight into how a REALTOR® communicates, negotiates, and supports their clients, plus you’ll hear firsthand what the experience was really like from someone you trust. Don’t be afraid to interview a few agents to find the right fit.

If you’re looking for a trusted real estate agent in Burlington, Hamilton, or the surrounding areas, I’d be happy to connect you with some of the top-performing REALTORS® in our brokerage. Whether you’re buying your first home or planning to sell, you deserve an expert who will put your needs first.